Inbound Marketing Services
Inbound marketing services help your startup or small business grow.
Successful inbound marketing means that business leads are knocking at your door. Inbound marketing combines search engine optimization (SEO), social media marketing and content marketing to help you generate leads and close more customers. Unlike traditional marketing, which is costly and difficult to measure, inbound marketing provides B2B and B2C companies with detailed performance analytics and the ability to attract customers at a lower cost-per-lead.
At Mixy Marketing, we create and implement inbound marketing strategies to help you reach your customers, build your brand, and increase sales. Keep reading to learn more about the range of inbound marketing services that we offer.
Whether you are working to grow your business or build your personal brand, our inbound marketing strategy will help take you where you want to go. We take a deep dive into your short-term and long-term goals, target customers, budget, and time frame to produce an inbound marketing action plan that will help you meet your targets.
Search Engine Optimization (SEO)
Your prospects have questions and you have the answers. In order to connect your content with your target customer, it is crucial to make sure that your prospects can find you. We help you get all of the right elements in place to generate organic and referral traffic from the right visitors.
Content is the backbone of a successful inbound marketing strategy. Engaging, educational content works to build brand, increase site traffic, and generate leads. On your behalf, we’ll research, write and publish content that will keep your prospects interested and informed. We work on content such as: blog articles, email marketing/e-newsletters, press releases/social media releases, website content, case studies, videos, infographics, landing pages, webinars, whitepapers, e-books and tool kits.
Social Media Marketing
When it comes to social media marketing, it isn’t about embracing the latest technology or following the hottest trend. It is about where your customers are interacting and what matters to them. Social media marketing presents a major opportunity for startups and small businesses to build brand, establish thought leadership, drive traffic, generate leads and build a loyal base of repeat customers. We help you build a targeted audience of relevant subscribers and manage that community. We also engage in monitoring to measure the reach of your brand and identify new business and partnership opportunities.
Lead Conversion and Lead Nurturing
The name of the game is to get more sales. With a buttoned-up SEO infrastructure and a solid content strategy, you’ll get your target customers to your site. Once they are there, the goal is to get those target customers to “convert,” making them an official lead. We help you identify opportunities for conversion at each stage of the marketing funnel and implement successful campaigns to increase inbound leads to your sales team.
Once you’ve generated quality leads, we help you continue to keep those prospects interested with lead nurturing. Lead nurturing encourages reconversion with targeted campaigns and offers. When a prospect reconverts, your brand will remain top of mind, ushering the prospect closer and closer to the sale.
Additionally, generating and nurturing leads through your website will also give your sales team access to valuable intelligence to use during your sales calls.
Another thing that you should know
When working with us, we track everything. Our success is your success. We demonstrate our contribution with monthly performance reports that detail the ROI of your relationship with us.
Learn more about us and sign up for a free inbound marketing consultation to learn how we can help you grow your business.